Over fifty local craft vendors in Turks & Caicos recently participated in customer service training aimed at enhancing their business acumen, improving customer relations, and strengthening their economic independence. Delivered through the Sandals Foundation in collaboration with the Sandals Corporate University, this initiative reflects a long-term commitment to supporting the growth of local artisans and fostering sustainable livelihoods across the region.

With a focus on capacity building, the workshops covered vital areas such as customer service, entrepreneurship, and effective marketing strategies. The programme aims to improve their interactions with both local and international buyers, ultimately boosting their income and livelihood.

For vendors like Cassandra Gardiner, the opportunity to enhance her skills has been invaluable. "The training has helped us understand new ways of marketing and better interacting with customers, which will have a direct impact on our businesses. This is a partnership that truly supports our growth as entrepreneurs," Gardiner shared.

Similarly, Daphiney Williams, another participant, emphasized the importance of continued education in her industry. "As artisans, we need to keep up with the changes in the market. This training is helping us become more adaptable and prepared for the future," she said.

Beyond just training, the philanthropic arm of Sandals Resorts International remains committed to the continued development of local markets and the preservation of cultural heritage. These efforts include plans to further upgrade the Cultural Market Place, a central hub where many artisans showcase their products. By improving the market infrastructure and creating opportunities for ongoing professional development, the Foundation aims to ensure that local artisans can capitalize on the growing tourism industry and build sustainable businesses.

“Tourism can truly transform communities by opening doors to much-needed opportunities,” said Karen Zacca, Operations Director of the Sandals Foundation. “This isn’t just about offering training—it’s about making sure our neighbors have the skills and support they need to take care of their families and build a better life.”

The training in Turks & Caicos is part of the Sandals Foundation’s wider mission to support local economies through capacity building and economic empowerment. By investing in programmes like these, the Foundation is helping small businesses evolve and grow, ensuring that communities can benefit from the economic opportunities provided through the tourism industry and beyond.