Sandals Resorts + Ajax = For the Future

Sandals Resorts and Sandals Foundation have partnered with globally renown soccer club AFC Ajax from The Netherlands. Together they’ve joined forces on a unique collaboration to launch Future Goals, a movement to encourage the next generation to play and enjoy soccer in a sustainable way in Curaçao.

About the program

Future Goals creatively turns fishing nets sourced from the ocean and plastic waste into colorful soccer goals and will focus on the power of soccer as a vehicle to train children with life skills, while learning the importance of taking care of their communities and its natural resources of the island.
How we made this possible

In one word, partnership. By working with Curacao-based Limpi Recycling company to manufacture goals from fishing nets and plastic waste, and with the support of Favela Street, a foundation aimed at creating new generation of role models through the power of soccer, this incredible program was brought to life.

About AFC Ajax

Founded in 1900 in Amsterdam, Ajax is the record-holding champion of Dutch football, with four Champions League titles and 36 Dutch championships, earning a name for themselves in European football and beyond. 

The team’s academy is voted number one over and over again, holding the highest percentage of trained players who reach professional football status. 

A trusted partner of the Dutch Caribbean island of Curaçao since 2020, this season Ajax has launched a “Three Little Birds” kit as a tribute to the team’s connection with the beloved Bob Marley song – reinforcing it’s one-of-a-kind connection to the Caribbean islands. Ajax’s for-the-future philosophy together with Sandals’ promise of giving back to the islands align beautifully via Future Goals and its impact on the Caribbean via youth sports.

Learn more about our continued commitment to community development and ensuring we have a positive impact on the islands we call home.
Learn More About Future Goals
Future Goals wouldn’t be possible without the help of our amazing partners.
Get Involved

Join us in supporting our youth in the community by sponsoring a local school.
Your donation of $1,400 or part thereof provides one local school with an 8-week training program, two coaches and equipment for one year.
100% of your donation will go towards the Future Goals, program.

Click DONATE NOW and "Future Goals" will automatically be pre-selected on our donations page. Just choose your donation amount and submit.