January 26, 2015 – The Sandals Foundation and Wade’s World Foundation, NBA Champion Dwyane Wade’s charitable organisation, continue to raise awareness for their integrated sports programme Game Changer, with the announcement of a 90 day Public Service Announcement (PSA) campaign on Comcast in South Florida.
The 30 second, full color video strongly encourages financial contributions to be made through CrowdRise.com/gamechangerchallenge, an online community that is committed to giving back and raising funds for great causes. As the official communications sponsor for the Gamer Changer programme, Comcast of South Florida has committed to airing a minimum of 250, 30 second PSAs now through March 2015, reaching more than 650,000 households in Miami-Dade and Broward Counties. Those who opt to ‘change the game’ by providing a financial contribution on CrowdRise.com during the giving period will be entered for the exclusive chance to win a 4-day/3-night Luxury Included® Vacation to any Sandals Resort or the chance to meet Dwyane Wade during All-Star weekend in NYC*.
All proceeds raised from this exclusive event will go to support the Game Changer programme and will provide the backing needed to upgrade and refurbish 11 multi-purpose sports facilities and their equipment in the Caribbean and South Florida – all while promoting healthy lifestyles and family engagement.
Upon the successful completion of the Game Changer PSA campaign, The Sandals Foundation will continue its partnership with Comcast in support of Comcast’s Internet Essential Program – a low cost internet solution for qualified families in underserved communities.
*some restrictions apply