The Sandals Foundation has partnered with US-based radio stations, 104.1 The Fish and 93.9 KPDQ, to launch its online campaign and radio-thon, ‘Care for Kids: Buy a brick, build hope’, which aims to raise funds for building schools in Jamaica.
By reaching out to the radio stations’ combined audience over a two-day period of more than 300,000 people in Portland, Oregon, the Sandals Foundation – the philanthropic arm of Sandals Resorts International – hopes to raise enough money to improve the educational experience and livelihood of Jamaica’s children.
Approximately one of four children lives under deplorable conditions in Jamaica, a country with a population of 2.6 million people – one third of which are adolescents.
Since its inception three years ago, the Sandals Foundation has raised more than US$1.5 million – through various corporate partnerships and individual donors – 100 per cent of which have gone directly into development programmes that benefit the Caribbean region.
The Foundation has seen to the construction of two schools in Jamaica: Culloden Early Childhood Institute – a green school – in Westmoreland, Jamaica for 120 students; and Seville Golden pre-school, which is capable for accommodating 100 students in the parish of St. Ann.
The radio-thon will take place March 28 and 29 on 104.1 The Fish. The Sandals Foundation will also be on air between 4pm and 6pm on 93.9 KPDQ. The stations will provide listeners with information on the ‘Care for Kids’ campaign and allow them to call 1-855-8BRICKS to make a donation.
The online campaign, under the theme, ‘Care for Kids: Buy a brick, build hope’, which was launched March 24, will continue until April 1 on the Sandals Foundation’s website, 1041thefish.com, and kpdq.com, and is open to all individuals.
For more information and to make a donation, visit Care for Kids: Buy a brick, build hope.