Project Caribbean To Target At-Risk Women & Men in the Region

In support of Breast Cancer Awareness Month, Sandals Resorts and its philanthropic arm the Sandals Foundation, are adding PINK to the mix.  Through a partnership with Project Pink, Inc, a U.S. based charity that addresses the needs of the breast cancer community through simple, grassroots level programs and events, the companies will help bring breast cancer awareness programs to the Caribbean.

Throughout the month of October, the Sandals Foundation will collect donations made directly to the Foundation or via its website at www.sandalsfoundation.org, and designate them to PROJECT CARIBBEAN to provide educational materials about breast cancer, raise programme development funds for special education clinics and on-site mammograms, and bring general awareness to the Caribbean on the importance of living a healthy lifestyle.

Additionally, Project Pink, Inc. will extend its Project Joy! programme into the Caribbean.  Project Joy! is a wish-granting programme designed for the women and men battling the disease which allows them the opportunity to enjoy an event or fulfill a wish. It is intended to improve the quality of their lives in ways that the medical field alone cannot provide.

“We are very grateful to Sandals Resorts and the Sandals Foundation for their invaluable help in this effort to educate men and women about good breast health,” said Allison Caudle, Founder of Project Pink, Inc. “Project Caribbean will most certainly help save lives.”

Heidi Clarke, Director of Programmess for the Sandals Foundation, is also extremely positive about the new project: “Breast cancer affects all of us but, particularly here in the Caribbean, there’s an even greater need to educate and spread the word about early detection.  We are so delighted to be partnering with Project Pink, Inc to do our part to influence women about the importance of maintaining a healthy lifestyle while affording them the educational information and tools to support breast health to ultimately save their life”.

Project Pink, Inc, and the Sandals Foundation plan to host the first PROJECT CARIBBEAN in Jamaica during the first quarter of 2012.